Each year, trophy hunters kill over six thousand grizzly bears on international hunts for their heads, paws and coats. Those that support this slaughter claim it’s necessary to maintain balance in nature and provide economic advantages, yet conservationists and activists say otherwise.

Presented by Lush Cosmetics, Trophy challenges this controversial practice. In Canada’s Great Bear Rainforest, First Nations groups, activists and over 90% of British Columbians oppose this cruel and inhumane hunt, and yet it still remains legal and sanctioned by the BC government. South of Canada’s border, grizzlies in Yellowstone National Park are currently safe and protected under the Endangered Species Act, but that could soon come to an end. The US Fish and Wildlife Service has proposed “delisting” grizzlies from the Act which could lead to sanctioned trophy hunts and other activities that would put these bears in danger.

Diving deep into the controversy that exists within United States and Canada, Trophy asks: can we truly justify killing these animals for sport?