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Conservative Christianity’s Marketing Gimmick to Keep Its Old-Time, Heaven-and-Hell Religion Afloat

The Southern Baptists are staking their institutional future on the idea that patriarchal religion still has a market for some time to come.

 The Southern Baptist Convention is a force to be reckoned with. As the largest Protestant denomination in the United States, with over 45,000 affiliate churches, it have been shaping and channeling conservative Christian sensibilities since the Civil …

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